These are mid-level customers who prefer premium products at a moderate cost. Meeting the expectations of Class C customers can be challenging in terms of fulfilling sales processes. However, they can still provide minimal profit to sustain the business.

Class D Customers:

These customers are always looking for the cheapest solutions at the lowest prices. As a supplier, it is challenging to satisfy Class D customers because they tend to delay decisions and lack the mindset to invest in quality products or services. They often complain about pricing, making them difficult to manage. Relying on Class D customers can hinder your organization's growth, so it is advisable to avoid them.

Why Customer Classification ? :

Customer classification is crucial for any organization. Remember, you are in business to make a profit—profit is the primary goal of every business, even those generating billion-dollar revenues. Focusing on Class A, B, and C customers can lead to sustainable growth and profitability. On the other hand, an over-reliance on Class D customers can lead to financial struggles and potentially put your business in debt. Therefore, focus on finding and nurturing Class A, B, and C customers for long-term success.